Course - Marketing Analytics

Introduction

Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts, as well as the act of identifying opportunities for improvement.

Program Benefits

  • Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
  • Understanding marketing analytics will help you to be more efficient at your marketing jobs and minimize wasted web marketing rupees.
  • Companies are now looking for marketing executives , who also have basic understanding of how Analytics can be used to sharpen the marketing activities in the fiercely competitive environment.

What you learn

  • Marketing Analytics - Overview
  • Marketing Analytics – Techniques
  • Marketing Analytics - Types
  • Marketing Analytics - Trends
  • Marketing Analytics –Opportunities & Challenges
  • Marketing Analytics –ROI
  • Marketing Analytics – Customer

How program runs

You can join the program at any time and can access all content for 60 days. Upon enrollent, you will be able to see all modules of the program. For each module, the study material is provided in three formats, (a) presentation (b) text (c ) video lecture . Along with reading material, there is a self evaluation quiz for each module. After 30 days from the enrollement test, you are eligible to give online certification exam , normally of one hour duration. You require to get minimum 50 % to complete the program successfully. Successful candidates can download e-certificate . Candidates scoring less then 50 % or not able to appear within 60 days from the date of enrollment, can appear after paying nominal re-exam fees.

About the faculty

Tara Singh has a Masters Degree of Science, Finance and Financial Management Services. Being passionate about training and after spending about 2 decades in the corporate industry with various well known clients across sectors she decided to pursue her passion. Her stint with these corporates has been in areas covering Sales, Marketing Strategy & Business Communications. She has also been a freelance writer with over 150 published articles on workplace related topics, style, arts, book reviews and social responsibility; in publications including India Today Group & Harmony.

Salient Features

  • Learning material developed by subject matter experts
  • Entire program divided into number of modules
  • Learning resources for each module is available in multiple formats of Text , presenation as well as video lecture from the expert faculty
  • Every module has quiz for practice and self-evalution
  • Certification exams through online mode

Certification

Learners scoring minimum 50% or above, get e-certificate for the program from Skill Academy.