Introduction
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Program Benefits
- Brand leadership refers to the techniques and strategies that organizations use to market a product or service.
- The program will equip you with the knowledge, skills, and tools to differentiate your brand from the competition and manage it strategically.
- It will also help you to understand how to plan an integrated marketing campaign and create a superior brand experience. Overall, learning to create a positive brand experience will help to increase the sales and revenue in future and also will increase the confidence in the customers as they feel that the brand is sincere and clear in its vision to create the best.
What you learn
- Introduction to Brand Leadership
- Brand Proposition
- Brand Leadership The New Imperative
- Clarifying and Elaborating the Brand Identity
- The Brand Relationship Spectrum Building Brands - The role of the web
- Organization for brand leadership
How program runs
You can join the program at any time and can access all content for 60 days. Upon enrollent, you will be able to see all modules of the program. For each module, the study material is provided in three formats, (a) presentation (b) text (c ) video lecture . Along with reading material, there is a self evaluation quiz for each module. After 30 days from the enrollement test, you are eligible to give online certification exam , normally of one hour duration. You require to get minimum 50 % to complete the program successfully. Successful candidates can download e-certificate . Candidates scoring less then 50 % or not able to appear within 60 days from the date of enrollment, can appear after paying nominal re-exam fees.
About the faculty
Mr. Karan Chawla has done PGDBM - Marketing & Strategy from Birla Institute of Management Technology. He has spent over 17 years in Entrepreneurial pursuits, Brand Strategy, Brand Management, Marketing and Sales. He currently runs a venture (Jokotta), a nature and wildlife travel company.
Salient Features
- Learning material developed by subject matter experts
- Entire program divided into number of modules
- Learning resources for each module is available in multiple formats of Text , presenation as well as video lecture from the expert faculty
- Every module has quiz for practice and self-evalution
- Certification exams through online mode
Certification
Learners scoring minimum 50% or above, get e-certificate for the program from Skill Academy.
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