Course - Selling Less of More

Introduction

Selling Less of More flips the traditional sales funnel on its head. Rather than deploying expensive marketing initiatives to drive a gush of business interest - feeding the top of funnel - let individuals within your target markets find you on their own terms (literally) at their moment of need.

Program Benefits

  • This kind of marketing mainly focuses on diverting customers attention to other products rather than selling only the popular products , it involves more of inventory management by selling more popular products in small quantities. This approach will create greater variety of other products for customers that will generate more total sales for an entity.
  • This marketing program will teach different aspects of an organization and management, product development strategies, distribution, pricing and promotion. One can learn the art of managing sales and profits keeping in mind the returns on investment accordingly.
  • Understanding this unique business strategy will help you to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.

What you learn

  • The ‘Miss’ Universe beyond the ‘Hit’ Universe
  • Evolution of Markets and The Long Tail
  • The Age of Pro-Am
  • The Fall of Pareto Principle
  • The Rebellion of Choice
  • The Future of Culture – Mainstream or Niche
  • Long Tail Mantras

How program runs

You can join the program at any time and can access all content for 60 days. Upon enrollent, you will be able to see all modules of the program. For each module, the study material is provided in three formats, (a) presentation (b) text (c ) video lecture . Along with reading material, there is a self evaluation quiz for each module. After 30 days from the enrollement test, you are eligible to give online certification exam , normally of one hour duration. You require to get minimum 50 % to complete the program successfully. Successful candidates can download e-certificate . Candidates scoring less then 50 % or not able to appear within 60 days from the date of enrollment, can appear after paying nominal re-exam fees.

About the faculty

Tara Singh has a Masters Degree of Science, Finance and Financial Management Services. Being passionate about training and after spending about 2 decades in the corporate industry with various well known clients across sectors she decided to pursue her passion. Her stint with these corporates has been in areas covering Sales, Marketing Strategy & Business Communications. She has also been a freelance writer with over 150 published articles on workplace related topics, style, arts, book reviews and social responsibility; in publications including India Today Group & Harmony.

Salient Features

  • Learning material developed by subject matter experts
  • Entire program divided into number of modules
  • Learning resources for each module is available in multiple formats of Text , presenation as well as video lecture from the expert faculty
  • Every module has quiz for practice and self-evalution
  • Certification exams through online mode

Certification

Learners scoring minimum 50% or above, get e-certificate for the program from Skill Academy.