Course - Brand Positioning


Brand Positioning involves identifying and determining points of similarity and difference to ascertain the right brand identity and to create a proper brand image. Brand Positioning is the key of marketing strategy. A strong brand positioning directs marketing strategy by explaining the brand details, the uniqueness of brand and it’s similarity with the competitive brands, as well as the reasons for buying and using that specific brand. Positioning is the base for developing and increasing the required knowledge and perceptions of the customers. It is the single feature that sets your service apart from your competitors.

Program Benefits

  • In this course, you will learn how to assess the market to identify opportunities for a brand and determine a strategy to best position the brand
  • Through this module, you will also learn how to analyze the competitive space by identifying the brand attributes most important to your end users.
  • The knowledge derived here, will help understand to create an opportunity space strategy and a brand positioning strategy to penetrate the market.

What you learn

  • What is a Brand
  • Mapping Brand Identity
  • Organizational Associations and Personality
  • Value Propositions and Positioning

How program runs

You can join the program at any time and can access all content for 60 days. Upon enrollent, you will be able to see all modules of the program. For each module, the study material is provided in three formats, (a) presentation (b) text (c ) video lecture . Along with reading material, there is a self evaluation quiz for each module. After 30 days from the enrollement test, you are eligible to give online certification exam , normally of one hour duration. You require to get minimum 50 % to complete the program successfully. Successful candidates can download e-certificate . Candidates scoring less then 50 % or not able to appear within 60 days from the date of enrollment, can appear after paying nominal re-exam fees.

About the faculty


Mr. Karan Chawla has done PGDBM - Marketing & Strategy from Birla Institute of Management Technology. He has spent over 17 years in Entrepreneurial pursuits, Brand Strategy, Brand Management, Marketing and Sales. He currently runs a venture (Jokotta), a nature and wildlife travel company.

Salient Features

  • Learning material developed by subject matter experts
  • Entire program divided into number of modules
  • Learning resources for each module is available in multiple formats of Text , presenation as well as video lecture from the expert faculty
  • Every module has quiz for practice and self-evalution
  • Certification exams through online mode


Learners scoring minimum 50% or above, get e-certificate for the program from Skill Academy.


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